Willing believers
Sometimes, all it takes is the whiff of a new perfume or, in this case, its name to set a train of thought in motion. Paul Smith’s Optimistic does it
My latest articles
Enlightened thinking
The Royal Society of Arts is clearly looking to connect its proud past with the future using the new strapline ’21st century enlightenment’. David Bernstein says it is no empty
Deputy dawgs
They are the boss’ right-hand men and often, crucially, a go-between to the creative team. David Bernstein considers the challenging and complex role of the assistant manager
One big mess
The coalition Government says that it is trying to balancethe books, but ransacking our priceless brand heritage may not be the best way to do it, argues David Bernstein
Mad Men-tality
Honestly addressing negative consumer perceptions is often the simplest solution to the trickiest creative brief, as a noted ad guru from the 1960s discovered. David Bernstein agrees
Latest articles
Design across five decades: from the editors who brought you Design Week
As the design industry propelled itself forward, we were always there to champion, inform, analyse and guide the way.
Design Week quiz: a look back through the ages
Have you been paying attention for the last four decades? Only one way to find out.
Design Week: 1986-2023
Design Week closes, having championed design excellence for the past 38 years.
What will retail and experience design look like in 2024?
As part of our series on design in 2024, WeWantMore creative director Ruud Belmans offers his view on what retail and experience design might look like next year.