Emily Gosling

Reporter

My latest articles

Rodney Fitch

Ten Questions For: Rodney Fitch

Retail design guru Rodney Fitch founded design consultancy Fitch in 1972, before leaving at the end of 2009. He now works in higher education and as an independent advisor and

Jonathan Kirk

How to get on the pitch shortlist

We have become used to clients having a so-called ‘success criteria’ in pitches where agencies are given scores for different categories such as ‘brand understanding’, ‘creativity’ or ‘confidence in the

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