Brandworkz chief executive Jens Lundgaard looks at brands that have successfully embraced the idea of delivering the unexpected.
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Brandworkz CEO Jens Lundgaard rates high-street brands’ Christmas coffee cup offers.
Brandworkz chief executive Jens Lundgaard looks at what might be the right branding strategy for an ailing retailer.
Jens Lundgaard of Brandworkz looks at the naming options when two companies come together.
Brandworkz chief executive Jens Lundgaard plain cigarette packaging will provide a measure of the power of branding.
Brandworkz chief executive Jens Lundgaard looks at how charities are embracing the rebrand.
Poverty, struggle, dignity, purpose and pride aren’t often terms used by banks. But these make up the central message of TSB, Britain’s self-proclaimed ‘newest bank’, following its release on to
Our interaction with many brands is almost exclusively screen-based now – through a website, phone app or other screen interface, such as cash machines or self-service supermarket checkouts. Yet an
Famous brands, stripped to varying degrees of their logos and labels, are being showcased by Selfridges’ edgy concept store, the Quiet Shop, for the next month.