Jens Lundgaard

My latest articles

New Lloyds identity, with redrawn horse

Can you bank on a brand?

Poverty, struggle, dignity, purpose and pride aren’t often terms used by banks. But these make up the central message of TSB, Britain’s self-proclaimed ‘newest bank’, following its release on to

Latest articles

How to become a: copywriter

As part of our series looking at alternative jobs in design studios, we speak to Sam Pollen, head of digital writing at Reed Words, about how he got to where