Michael Wolff: How I designed the Labour rose
The designer recalls how a serendipitous event led to him designing the Labour Party’s rose and transforming its visual identity in the 1980s.
My latest articles
Michael Wolff: "Why all the poor logos?"
Michael Wolff scrutinises recent logos which he believes have fallen short and offer little more than “visual nonsense” as he assesses where they’ve gone wrong and how they could have
Latest articles
CBD company Lady A aims for luxury market with identity by NB Studio
The CBD company – which is “by women for women” – has branding that resists the more bohemian tropes of CBD and leans into luxury instead.
Two Black Pencils awarded as part of D&AD New Blood celebrations
A reading initiative for young prisoners answering a Penguin brief was one of two projects to scoop the top prize, while 213 pencils in total were awarded to winning work.
Ascend Studio eschews energy branding tropes with Edify's visual refresh
The Australian energy start-up Edify was founded in 2015 but needed an identity to match its “established success” and wider work network.
UNICEF has a new app designed to protect kids from coronavirus
The platform has been developed in partnership with software developers and designers EPAM, and will be targeted at children and their families in Europe and Central Asia.
