Michael Wolff: "Why all the poor logos?"
Michael Wolff scrutinises recent logos which he believes have fallen short and offer little more than “visual nonsense” as he assesses where they’ve gone wrong and how they could have
My latest articles
Latest articles
Top picks of exhibitors to see at London Design Fair 2018
From colourful, decorative wall-tape aimed at renters through to a way to capture memories of lost loved ones – we round-up some of the best exhibition stalls at this year’s
How Carlsberg has “grown up” and ditched its “laddish” persona
As Carlsberg unveils a sleek new branding design this month, alongside updated packaging that looks to reduce its plastic waste production, we speak to Taxi Studio about how the beer
Royal Opera House waves goodbye to “elitist” image with new space
The £50m refurbishment project has been led by architectural firm Stanton Williams, and features areas that the public can use without having to buy a ticket to a performance.
Uber rebrand looks to reflect how the taxi app is “changing”
The start-up has a new visual identity designed by Wolff Olins, one year after being embroiled in a host of scandals, and two years after its last brand was launched
