Michael Wolff: How I designed the Labour rose
The designer recalls how a serendipitous event led to him designing the Labour Party’s rose and transforming its visual identity in the 1980s.
My latest articles
Michael Wolff: "Why all the poor logos?"
Michael Wolff scrutinises recent logos which he believes have fallen short and offer little more than “visual nonsense” as he assesses where they’ve gone wrong and how they could have
Latest articles
Museums Association's visual update balances heritage and activism
The campaigning organisation, which comprises over 10,000 members, needed an identity that would align it in the modern cultural landscape.
Getting to know Marylou Faure and the “strong and feminine” women she draws
The Parisian illustrator is well-known for her playfully proportioned women and colourful characters — but where does this style come from?
Creative Spark brand hospitality app Peazi with “northern charm”
The app has been given a new visual identity in an attempt let customers order food and drink while maintaining social distancing.
“It’s not a fluffy bubble full of concepts”: Inside Ford’s Innovation Lab
We speak with Usha Raghavachari, director of D-Ford’s London innovation lab, about human-centred design, getting to know customers in forensic detail, and calling “babies” ugly.
