What’s in a brand? Paul Bailey, strategy director at We Launch, argues that a company’s character is made up of so much more than its logo, from its sound to
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Brand in Process founder Paul Bailey looks at the definition of branding and explores how and why designers can become branding experts.
For the past couple of years a group of designers including 1977 Design co-founder Paul Bailey and Underwired creative director Jason Holland have been meeting for early-morning chats about the
1977 Design partner and Clarify co-founder Paul Bailey outlines the three questions start-ups and small businesses need to ask themselves in order to get their branding right.
1977 Design partner and creative director Paul Bailey outlines the five Cs needed to create a successful design studio.