Is the logo still the most important part of a brand's image?
What’s in a brand? Paul Bailey, strategy director at We Launch, argues that a company’s character is made up of so much more than its logo, from its sound to
My latest articles
Are you a design studio or a branding business?
Brand in Process founder Paul Bailey looks at the definition of branding and explores how and why designers can become branding experts.
The Creative Breakfast Club – why designers should meet over bacon & eggs
For the past couple of years a group of designers including 1977 Design co-founder Paul Bailey and Underwired creative director Jason Holland have been meeting for early-morning chats about the
How can small businesses get branding right?
1977 Design partner and Clarify co-founder Paul Bailey outlines the three questions start-ups and small businesses need to ask themselves in order to get their branding right.
The five Cs of the design studio
1977 Design partner and creative director Paul Bailey outlines the five Cs needed to create a successful design studio.
Latest articles
Remembering Sir Kenneth Grange – 1929-2024
It is with great sadness that we heard about the passing of the hugely influential British designer, Sir Kenneth Grange.
From the archives: Picture Post
As we head back into our archives, here’s a gem from March 1990. Jane Lewis looks at the creative ways design firms promoted their services through mail-outs.
From the archives: Driving back to the future
During our pause, we’re re-publishing the occasional article from deep in our archives. This March 1990 column by our founder, Jeremy Myerson, looks at car design trends.
Design Week is resting, and we’ll be back soon
In December 2023, it was announced that Design Week was closing its doors. However – good news! We’re reopening by the end of summer 2024!
Design across five decades: from the editors who brought you Design Week
As the design industry propelled itself forward, we were always there to champion, inform, analyse and guide the way.
Design Week quiz: a look back through the ages
Have you been paying attention for the last four decades? Only one way to find out.
Design Week: 1986-2023
Design Week closes, having championed design excellence for the past 38 years.
What will retail and experience design look like in 2024?
As part of our series on design in 2024, WeWantMore creative director Ruud Belmans offers his view on what retail and experience design might look like next year.
What will exhibition design look like in 2024?
As part of our series on design in 2024, Studio Arc director Lyndsey Bowditch offers her view on what exhibition design might look like next year.
Why 2024 will be the “year of creative emergence” when it comes to AI
As part of our series on design in 2024, Mia Blume – founder of Design Dept. and Designing with AI – tells us that next year will be a “paradigm
Using VR to break outdated taboos around women’s health
Taking the form of a ‘vagina-like’ tent, INTER/her by Camille Baker uses cutting edge tech to open up conversations around issues like ovarian and cervical cancer, endometriosis, and menopause.
What will hospitality interiors look like in 2024?
As part of our series on design in 2024, Run for the Hills co-founder Anna Burles offers her view on what hospitality interior design might look like next year.