Is the logo still the most important part of a brand's image?
What’s in a brand? Paul Bailey, strategy director at We Launch, argues that a company’s character is made up of so much more than its logo, from its sound to
What’s in a brand? Paul Bailey, strategy director at We Launch, argues that a company’s character is made up of so much more than its logo, from its sound to
Brand in Process founder Paul Bailey looks at the definition of branding and explores how and why designers can become branding experts.
For the past couple of years a group of designers including 1977 Design co-founder Paul Bailey and Underwired creative director Jason Holland have been meeting for early-morning chats about the
1977 Design partner and Clarify co-founder Paul Bailey outlines the three questions start-ups and small businesses need to ask themselves in order to get their branding right.
1977 Design partner and creative director Paul Bailey outlines the five Cs needed to create a successful design studio.