Why this helper dog charity is rebranding with a more inclusive name
Consultancy Fishburn has rebranded Dogs for the Disabled as Dogs for Good, with the aim of focusing “more on people as individuals” and less on their disabilities.
My latest articles
New Primark flagship store includes 11 LED screens
The interiors of the new store based in Madrid have been designed by Dalziel & Pow, and include a series of digital screens and art installations.
How to achieve brand visibility: “A great design isn’t great if no one sees it”
How do you strike the balance between beautiful design and consumer research? We speak to a range of experts in the field of brand visibility about how strategists can work
Political conference round-up: What do the parties have planned for the creative industries?
As the political party conference season comes to a close, we look at what the Conservatives, Labour and Liberal Democrats had to say, and get insight from the Creative Industries Federation.
Daljit Singh – “I worked on boo.com then watched them go under without being paid”
As Daljit Singh joins Fjord as regional design strategy lead, we talk to him about his favourite projects, biggest mistakes and how he aims to help companies transform using the power
What makes a brand successful?
According to a report from Interbrand released last week, Apple, Google and Coca-Cola are the “best global brands” of 2015 – but what really makes a brand successful? We ask designers what brands they think are
Bottlegreen cordial redesigns packaging to keep brand “fresh”
The soft drinks brand Bottlegreen Drinks has refreshed its packaging to give it more of a “hand-drawn” feel, and to allude to champagne with its sparkling range.
Is there a formula for perfect branding?
After Pentagram partner Paula Scher Tweeted her “formula” for branding last week, a series of design consultancies have responded with their own equations.
Jamie Oliver launches new visual identity
The Jamie Oliver brand of food products and kitchenware has revealed a refreshed “eclectic” visual identity, which aims to look like it’s made by a “human, not a factory”.
Moves & Changes
A fortnightly round-up of moves, changes and appointments in the design world.
What stops women from becoming leaders of design?
This week, Kerning The Gap – an industry body which aims to put more women in design leadership roles – launches. We ask designers what challenges they think women face in
The Scotsman looks to appeal to “whole of Scotland” with new design
National Scottish newspaper The Scotsman has redesigned in print and online, alongside swapping its coloured logo for monochrome.
Latest articles
Design Week quiz: a look back through the ages
Have you been paying attention for the last four decades? Only one way to find out.
Design Week 1986-2023
Design Week closes, having championed design excellence for the past 38 years.
What will retail and experience design look like in 2024?
As part of our series on design in 2024, WeWantMore creative director Ruud Belmans offers his view on what retail and experience design might look like next year.
What will exhibition design look like in 2024?
As part of our series on design in 2024, Studio Arc director Lyndsey Bowditch offers her view on what exhibition design might look like next year.
