There are five illustrations depicting each of the nominees for best film, where Favre has used shadows to represent the “duality” of the characters, she says.
“The idea of something hiding in the illustration came quite naturally,” Favre says. “It was a way of telling the story in one image, and combining two images into one.” She adds that the concept examines both past and future, such as with her interpretation of the Theory of Everything.
Working with consultancy Human After All, which designed the advertising and print collateral for this year’s show, Favre based her illustrations on “The Big Reveal” – the consultancy’s award campaign that focuses on intrigue and mystery.
The concept was first conveyed through her design for the awards poster, which shows a woman in a gown holding an envelope, which is then revealed as a microphone in the image’s shadow.
The theme was then carried across the nominee illustrations, which will be used as front covers for the event brochure, given out to guests at the awards ceremony this Sunday.
“The concepts phase was the most important,” Favre says. “It’s a bit different from what I normally do in terms of gradient and mood. I played with shadow and light to get this glamorous, cinematic, old-Hollywood feel – then modernised it to make it current.”
Following the awards, the illustrations will run as limited edition prints, available to buy from both the BAFTA website and Favre’s website.