BD Network bags Mars Petcare briefs

Both campaigns will feature above-the-line, digital and shopper marketing elements, and go live in the new year. The work will aim to build on the role of the Pedigree brand as a partner in the total care and reward for dogs, the consultancy says.

BD Network won the work after pitching, having worked with Mars Petcare brand Whiskas since August 2008.

Jonny Clow, director of BD Network, says, ‘The Pedigree wins not only demonstrate the strength of the relationship which BD Network has with Mars Petcare, but also the importance of integrated thinking for their brands.’