Best of the Web

www.e-flux.com/projects/utopia/index.html
A poster should be instant, a visual declaration that makes an impact. The site Utopia Station, designed by Anna Arbuckle, has an archive of 158 posters and is growing. Visually, it is a great website to browse through, but it is let down by its essay of a mission statement. Why say it in 1000 words, when a sentence will do?

http://tinyurl.com/3oaakdq
This article, entitled ’Thinking outside Fulham’s 18-yard-box’, from Heavenly founder Richard Sunderland, features on the site Sportspromedia.com. Sunderland discusses the challenges of branding a sports club and the issues that both the club and the consultancy must consider insightful reading.

http://tinyurl.com/5v98mhe
In this piece Alice Rawsthorne touches down at the Milan furniture fair and offers some insider tips, sorting the wheat from the chaff and the spin from the real action on the furniture front. Check out her review for The New York Times for a general overview and her analysis of some of the key trends.

http://www.ikeahackers.net
This is a site for all you Ikea-lovers and haters out there, an online display case of people’s ingenious adaptations of the Swedish furniture chain’s products. Look no further for repurposing and personalisation ideas, before adding your own flatpack re-creations to the collection.