BT Home Hub named “most effective” design

The BT Home Hub 5, designed by Alloy, has won the Grand Prix at the Design Business Association’s Design Effectiveness Awards.

BT Home Hub

The device, which lets BT customers connect to the BT fibre optic network without an engineer visit, also picked up the Sustainability Award. The DBA says the device has saved BT millions of pounds in distribution costs as well as 147 tonnes of CO2 emissions as a result of reduced packaging.

As a result of the new device, which launched in 2013, BT has apparently gained more than half a million new subscribers.

Judges described the winner as “a project of huge scope and scale and a credit to BT’s long-term investment in design.”

They added: “It’s a superb example of the phenomenal and wide-ranging results that can be achieved when design-thinking is integrated into the business.”

This year a total of 16 gold awards were given out, 24 silvers and 23 bronzes.

Elmwood won two gold awards, while Springetts, WPA Pinfold, Lewis Moberly, DECIDE & Peter Windett Associates, Brand on Shelf, 2LK, Thompson Brand Partners, Pearlfisher, Coley Porter Bell, JKR, Webb deVlam, LA Design, and MAP & the Virgin In-House Design Team won one each. 

The International Export Award, given for the most effective collaboration between a UK consultancy and an overseas client, went to 2LK for its work with Intel, while Elmwood held on to its top position in the Design Effectiveness League Table.

Last year’s Effectiveness Awards Grand Prix winner was the Bear branding created by B&B Studio.

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