…but ‘return to optimism’ isn’t shared by everyone

Hats off to The Team for having the guts to show in the Design Week Top 100 (DW 26 May) how hard the public-sector advertising and marketing freeze has hit it (31 per cent drop in fees).

Some of us who had a big public-sector exposure have been hit even harder still, but are hiding in the shadows. And this points to the biggest flaw in your survey: the greater propensity of those doing well to take part in it than those who aren’t.

I would suggest that the sentiment in your ’Return to optimism’ headline isn’t as widely shared as you think.

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