Dalziel & Pow tweaks store branding for Indian retailer E Zone

Dalziel & Pow is working on the brand environment for Indian electronics retailer E Zone, which is part of Future Group.

The consultancy started the work last August following a credentials meeting with the client and on the back of previous work in the Indian market, according to Dalziel & Pow marketing director David Wright.

The aim of the work was to engage more with the consumer while combating the effects of online sales in the electronics sector. The stores feature new navigation, an energetic illustrative style and a refreshed colour palette.

The new stores will be rolling out across India over the coming weeks.