Dee Cooper leaves Virgin Atlantic

Cooper, who has been in the role for four years and at the company for 16, has left to pursue a career in brand strategy and customer experience development.

Cooper has recently been involved in the roll-out of Virgin Atlantic’s new identity, worked up by Johnson Banks following a review conducted by Circus.

Virgin Atlantic confirms that Cooper will be replaced and a spokeswoman says although hers will be ‘a difficult role to fill’ the company is ‘in the process of finding someone at the moment’. 

A statement from Virgin Atlantic says, ‘Cooper was instrumental in developing the brand and many product and service innovations and has made a fantastic contribution to the airline.’

Head of customer experience Paul Sands and head of design Luke Miles – who was appointed in March – will continue to lead and work on projects at the airline while it finds a replacement for Cooper.