Leeds consultancy Elmwood has branded, written and designed England’s bid document for the 2006 World Cup. Unveiled at FIFA headquarters in Zurich on Monday, the 500-page document, in English, French and Spanish details the English football scene in the approach to the millennium. Director of the 2006 campaign Alex McGivan says: ‘The bid document is a vital element of the campaign. It reflects our ability to stage a World Cup and must therefore be of the highest quality.’ Elmwood project director Simon Preece adds: ‘We are passionate about design, but equally passionate about football. As fans ourselves we are dedicated to bringing football home to England.’ A decision by FIFA is expected next July.
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