From 1 April, English Heritage will split into two organisations. The English Heritage brand will be retained and will be the name for a new body that manages the National Heritage Collection.
A new organisation called Historic England will be set up to provide planning and conservation services and advice. EH says the Historic England identity will be unveiled on 1 April.
EH has released a tender for strategic branding and design consultancies to work with the organisation that will be retaining the English Heritage branding. The full value of the work is up to £1.3 million over three years.
A single consultancy is being sought to work on strategic branding projects. This consultancy will work with EH’s in-house brand and creative team to “develop and enhance” the brand.
This part of the tender – which is valued at up to £400,000 – will be awarded to a consultancy that can “demonstrate a measurable track record in strategic brand development for national consumer organisations”, according to EH.
Up to three consultancies are being sought to work on creative design projects in a part of the tender worth up to £650,000.
This work will comprise both internal and external-facing brand collateral for a number of channels.
EH says: “The consultancy must have proven experience working for recognised national brands as well as relevant experience designing for the visitor attractions market sector.”
The deadline for applications for both parts of the tender is 2 March. For more information visit ted.europa.eu.