Centaur’s Festival of Marketing kicks off next month in London, with more than 200 speakers, 160 hours of content and a bumper awards party – all over two days.
If you’re trying to pick your way through the content, here are Design Week’s five must-see events for designers.
Colonel Chris Hadfield, astronaut
The former commander of the International Space Station – famous for his out-of-this-world rendition of David Bowie’s Space Oddity – will present a keynote talk.
Through his 21-years as an astronaut, three spaceflights and 2600 orbits of Earth, Colonel Hadfield has become a worldwide sensation, harnessing the power of social media to make outer space accessible to millions.
11 November, 16.30 – 17.15, Main Stage
Tech Off: The Battle for the Future
A panel featuring BBC UX&D creative director David Bailey and British Midland marketing director Colin Lewis will look at how to deal with digital disruption.
They will look at how to build the fast-paced start-up of state of mind into large organisations and bring technological innovation to the centre of brands.
11 November, 15.45-16.15, Tech Trailblazers Stage
Brand Valuation is Brilliant/Bullshit – Debate and Delete as Applicable
A panel featuring Marketing Week columnist Mark Ritson and Interbrand global director of Brand Valuation Michael Rocha will tackle the thorny issue of brand valuation.
What is brand valuation, how does it work and how is it being applied? Expect a lively debate…
11 November, 15.45-1615, B2B Stage
Louder, Shorter and Hyper-visual: The New Face of MTV
This session will explore how a squad of storytellers and technologists led to the latest MTV look.
The new MTV identity, which launched in June, incorporates a riot of clashing colours, emojis, GIFs and social media videos.
11 November, 11.45-12.15, Brand & Creative Stage
They’ve Got Money, They’ve Got Time… Haven’t They? So Why Aren’t We Better at Marketing to Those Over 50?
BBH’s Rosie Arnold and British Beauty Blogger editor Jane Cunningham are among panellists looking at how brands can appeal to the over-50 generation.
They will look at why we’re still obsessed with youth and what the opportunities are for business that can engage with the over 50s.
12 November, 13.45-14.15, Brand & Creative Stage
The Festival of Marketing runs from 11-12 November at London’s Tobacco Dock. For more information and to book tickets visit www.festivalofmarketing.com.