The new identity has been created by Frank Bright and Abel and uses a speech bubble in the negative space of the “P”. The device can also be pulled out and used in graphics.
The CIPD is an international organisation for people working in HR and has more than 135,000 members.
FBA says the new identity aims to “reinforce the CIPD as the curators of dialogue and debate for the international HR community”.
The consultancy says new tone of voice guidelines have been developed around the “core values” of purposeful, agile, collaborative and expert.