Imagination creates display for Jaguar and Coutts
Imagination has created an ‘Andy Warhol-inspired’ display for the headquarters of private bank Coutts & Co in London to mark 50 years of the Jaguar E-Type car.
The consultancy worked with both Jaguar and Coutts on the project, which covers the entire façade of the Coutts headquarters on The Strand and will be in place until 9 September.
The installation also includes an exhibition in the Coutts foyer and limited-edition E-Type merchandise will be on sale.
Ross Wheeler, automotive client services director at Imagination, says, ‘The impressive, colourful façade was inspirec by the E-Type’s status as being synonymous with the swinging sixties and brings the car and the brand to life in an eye-catching central London display.’
Nina Crowe, Jaguar brand partner manager, says, ‘As two companies with great heritage it makes perfect sense for Jaguar and Coutts & Co to work together.’
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