Twine branding, by Supple Studio

Supple Studio has created the name and identity for Twine, a website and app that helps local businesses measure their economic, social and community impact.

Supple director Jamie Ellul, says: “This is the first platform to offer a joined up approach to capturing not just financial data, but also social impact; this key difference led us to the name Twine.”

The visual identity centres around a “graphic pegboard” of dots and an adaptive purple and yellow “T” monogram. The T can flex and grow to suit the size of canvas.