49th Parallel Coffee Roasters identity, by Roger Dario

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Designer Roger Dario has worked with Canadian coffee brand 49th Parallel Coffee Roasters to create its new identity.

The company’s founder, Vince Piccolo, says: “Our main goal was a cleaner line art style to highlight the ‘49’ in our name — which refers to the longest unguarded border in the world, between Canada and the United States.”

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