Inspiration

Welcome to Design Week’s Inspiration Board. Here you can search through inspirational design imagery using a series of filters, or just browse random images. You can also submit your own work for consideration on the board using the button below.

New Payments Platform branding, by FutureBrand

Consultancy FutureBrand’s Sydney office has created the visual identity for a new real-time payments platform based in Australia. New Payments Platform is designed to be used by both businesses and consumers to make payments quickly and easily. The new logo features a sans-serif typeface and a simple box-shaped outline. FutureBrand has also designed an animated […]

Trä Möbelsnickeri branding, by Studio Reko

Swedish design consultancy Studio Reko has created the branding for fellow Swedish carpentry company Trä Möbelsnickeri. The logo is composed of an “A” symbol that is crossed at the top, which is a nod to the “ä” in “Trä” with its umlaut, and a visual interpretation of a cross section of a wooden bench. Brown […]

Grek branding and packaging, by Interabang

London-based graphic design studio Interabang has designed the visual identity and packaging for a new tea company called Grek. The monochrome packaging design is based on the founder’s childhood trips to the Greek island of Pyrgi, where geometric, black and white tiles are commonly found. Each tea flavour comes with a booklet featuring a unique […]

Ombar chocolate rebrand, by Ocean Branding

Organic chocolate Ombar has been given new branding and packaging by Ocean Branding, which aims to make it appear more “natural” for consumers. The new look features a brushscript typeface, a primary colour palette of white, gold and brown alongside a colourful secondary palette to suit different flavours. Brown wrapping paper-style packaging is used. Ombar […]

Unity Beauty Essentials: The Pregnancy Collection, by ButterflyCannon

Studio ButterflyCannon has designed the branding and packaging for a new range of beauty products for women who are pregnant, and for those following pregnancy. Unity Beauty Essentials: The Pregnancy Collection has been founded by Parvathi Nair, who found existing beauty products for pregnant women to be “cold and clinical-looking”, says the design studio. The […]

The Caley branding and packaging, by Denomination

Design studio Denomination has created the branding and packaging for a new wine for Yalumba, a family wine company based in Barossa, South Australia. The company’s new wine The Caley is named after Fred Caley Smith, who travelled the world for 18 months in the 19th century to grow his family’s fruit-growing business. The packaging […]

De Beauvoir Road branding, by The Grid

Consultancy The Grid has designed the branding for a new development of creative studio spaces on De Beauvoir Road, East London. The area houses roughly 30 SME (small and medium-sized enterprise) businesses in the creative industry. The logo for the new development features a series of lines that make up a deconstructed “D” and “B”, […]

Booths packaging redesign, by Smith&+Village

Consultancy Smith&+Village has redesigned Booths’ range of teas, taking inspiration from the retailer’s origins as a tea importer when it was founded in 1847. The redesigned, jewel-coloured boxes feature a simple style of typography and no photography. Smith&+Village has also renamed the company’s strong afternoon teabags as Builders’ Tea. The new packaging design has now […]

SODA rebrand, by SODA

Architectural practice Studio of Design and Architecture (SODA) has been rebranded by its newly created in-house brand team. The new visual identity features the company’s name set at a 51.5-degree angle, representing the physical relocation of its office from Soho to Clerkenwell based on a map of London. The rebrand marks the architectural practice’s move […]

Shedkm 20th anniversary campaign, by Uniform

Liverpool and London-based studio Uniform has designed the campaign for architectural practice Shedkm’s 20th anniversary. The campaign takes the form of a series of nine simple, block-coloured GIFs based on Shedkm’s architectural projects from over the last 20 years. A new website for the architectural practice has also now launched. See all of the GIFs […]

65th San Sebastián International Film Festival branding, by Husmee

Spain-based studio Husmee has designed the branding and poster for the 65th San Sebastián International Film Festival. The poster is divided into a grid of 24 frames which take on different sections of the number “65”. This creates different compositions which are used across merchandise and print marketing materials. The festival takes place from 22-30 […]

Curious Arts Festival branding, by Sail Creative

Sail Creative has designed a multi-coloured brand identity for an LGBTQ (lesbian, gay, bisexual, transgender and queer) arts festival in Newcastle, based on the well-recognised rainbow flag. The branding for Curious Festival is made up of shapes and colours in different compositions, and “deconstructed” lettering, which aims to symbolise the festival “deconstructing labels” and “bringing them […]

Air Unltd branding, by Born + Raised

Sheffield-based consultancy Born + Raised has created the branding for Air Unltd, a new trampoline park in Speke, Liverpool. The consultancy was briefed to come up with the name, as well as create the visual identity and strategy for the trampoline park. The name Air Unltd has been chosen to allow the company to become […]

Sis rebrand, by SomeOne

Consultancy SomeOne has created the branding for data company Sis, which looks to be better suited to digital than the previous identity. The new brand is centred around lightbeam imagery, which aims to portray data being delivered at “speed, precision and focus”, says SomeOne lead designer Lee Skinner. It also includes a “digital-first” colour palette […]

Wild Island Gin branding and packaging, by Thirst Craft

Glasgow-based studio Thirst Craft has designed the visual identity and packaging for Wild Island Gin. The gin is produced on the island of Colonsay off the coast of Scotland, and is infused with botanicals sourced from the local area. The multicoloured artwork on the bottle is inspired by the natural landscape of Colonsay, and has […]

Zoo Nights campaign, by Edit_ and Claire Rigby

Edit_ studio and independent brand consultant Claire Rigby have created a campaign for Zoological Society of London (ZSL) London Zoo to promote Zoo Nights, its series of adult only, after-hours events taking place over the summer. The design team was briefed to create a series of “adult-focused” designs, and it has taken inspiration from from the […]

LoneWolf packaging, by B&B Studio

London-based consultancy B&B Studio has designed the packaging for LoneWolf, a new spirits brand created by brewery BrewDog. The logo comprises a blocked-out wolf’s head symbol, which is also one of the main features of the bottle design. The wolf’s head appears on the bottle label, which also features a typewriter-style typeface and is held […]

NATS rebrand, by The Team

London-based consultancy The Team has designed a new visual identity for the National Air Traffic Services (NATS). The new branding features a redesigned logo and graphic design system, with a thread design that is used throughout the identity to reflect the air traffic controller’s role of maintaining the “highways in the sky”, says The Team. […]

Autism Uncut branding, by Don’t Panic Partners

Don’t Panic Partners has created the branding for the National Autistic Society’s new campaign Autism Uncut, which looks to raise awareness and increase people’s understanding of the developmental condition. The print materials for the campaign feature a series of peel-away and scratch-off tabs, which encourage users to reveal the full messaging. It aims to symbolise […]

RedWillow Brewery branding and packaging, by Visual Sense

Consultancy Visual Sense has rebranded Macclesfield-based RedWillow Brewery, and redesigned its beer can packaging. The new design aims to mimic the “fluid” movement of the beer within the can, represented through “swirling, foaming patterns and shapes”, says Visual Sense. The patterns run around the circumference of the cans, treating the “whole can as a canvas”, […]

Rio rebrand, by Pearlfisher

Pearlfisher has designed the new branding for tropical juice drink Rio, which aims to represent Brazilian culture through a colourful, illustrative style. The new visual identity aims to be “bright, vibrant and uplifting”, says Poppy Stedman, design director at Pearlfisher. The “o” in “Rio” has been turned into a sun symbol, and the logo has […]

nHouse branding, by White Bear Studio

White Bear Studio has designed the branding for nHouse, a housing company producing modular homes. The company, set up by architect Richard Hywel Evans, produces two-storey, three-bedroom houses that are constructed off-site, then delivered and set up in the desired location. The edgy, monochrome visual identity aims to incorporate the modular house’s “sharp lines, precision […]

Moses Lake Cellars branding, by Thirst Craft

Studio Thirst Craft has designed the branding and packaging for American wine brand Moses Lake Cellars. The design aims to imbue luxury, says lead designer Craig Black, but also uses typographic, brush-stroke lettering that is “bold and youthful”. The label is printed on a Spanish “luxury” paper stock, and incorporates a monochrome colour palette, alongside […]

Clod Ensemble rebrand, by The Beautiful Meme

London-based design studio The Beautiful Meme has rebranded performance art group, Clod Ensemble. The new visual identity is inspired by the theories of physical theatre teacher Jacques Lecoq, who proposed that the three main types of drama – tragedy, melodrama and clown – operate in different “planes” or spaces. According to Lecoq, tragedy happens on […]

Arte rebrand, by The Partners and Lambie-Nairn

The Partners and Lambie-Nairn have collaborated to create a new visual identity for cultural TV channel Arte. The rebrand looks to reflect Arte’s mission to be a cultural channel for all of Europe and change perceptions that it is too “highbrow” and “intellectual”, say the consultancies. The logo has been redesigned as a magnet, mirroring […]

Munich 1972 book crowdfunder, by Alessandro Rinaudi

Graphic designer Alessandro Rinaudi has launched a crowdfunding campaign to compile a book of Otl Aicher’s designs for the 1972 Munich Olympic Games. Rinaudi has collected more than 400 designs from the Olympics over the last 15 years which feature in the book, including posters; booklets; backstage passes; posters and uniforms, alongside the original visual […]

English Heritage members’ handbook, by Carter Wong Design

Consultancy Carter Wong Design has designed the cover for the English Heritage members’ handbook for 2017/18, which has been inspired by Deal Castle in Kent. English Heritage is a charity that takes care of 400 historic places across the country. Members receive free entry and discount to listed sites, invites to events and a magazine […]

Hoppy Seabird packaging, by Limegreentangerine

Consultancy Limegreentangerine has designed the branding and packaging for new craft beer brand Hoppy Seabird, owned by Gower Brewery. The range, which includes an APA, IPA, lager and stout, aims to “not take itself seriously”, and hark back to its brewer, says Alex Down, head of brand at Limegreentangerine. The branding features an illustrated emblem of […]

Oia Council place branding, by Yarza Twins

Yarza Twins has designed the place branding for Oia Council’s tourist department, a small town based in Galicia, Spain. The identity emphasises the area’s outdoor activities such as surfing and historical tourist spots such as the monastery. The London-based studio has created an identity which sees the name Oia stacked vertically, as well as a […]

Hawkers Bar and Brasserie branding, by DesignLSM

Consultancy DesignLSM has designed the branding for new London-based bar and restaurant Hawkers Bar & Brasserie. Hawkers references the aviation history of the bar’s location in Kingston, and is named after flight pioneer Harry Hawker. Kingston upon Thames is known for its aircraft factory founded in 1912, while Kingston University is now host to specialist […]

Tamdhu Single Malt Whisky limited edition pack, by Good

Consultancy Good has designed the packaging for a limited edition of Tamdhu Single Malt Whisky, which looks to reference the Victorian origins of the brand. The single malt whisky is 50 years old, and retails at £16,000. The bottle features a crystal decanter, which was created by Good alongside glass specialist Katy Holford. Silver detailing […]

Van Leeuwen Artisan Ice Cream rebrand, by Natasha Jen

Pentagram partner Natasha Jen has designed new branding and packaging for US ice-cream brand Van Leeuwen Artisan. The new look is made up of an italic logotype and a series of block colours to represent different flavours – “minimal graphics”, says Pentagram, which aim to “stand out in store and look great on social media”. […]

Sweet Freedom packaging, by AfterHours

Consultancy AfterHours has redesigned the visual identity and packaging of Sweet Freedom, a range of fruit syrups and sweet foods that are suitable for diabetics. A “charming, woodland creature” was designed to represent each product in the range, says AfterHours creative partner Kelly Bennett, with each animal chosen to reflect the colours of the product. […]

Grey London rebrand, by Valenstein & Fatt

Grey London has rebranded as Valenstein & Fatt and designed its new visual identity. The ad agency says it has decided to use the names of its Jewish founders as a statement of its “commitment to diversity and openness” amid the rise of right wing populism in politics. The new visual identity features a black […]

Carbon Hub brand refresh, by Fieldwork Facility

Consultancy Fieldwork Facility has designed a new visual identity and campaign for Oxford-based renewable energy organisation Low Carbon Hub. Low Carbon Hub works with local people in schools and businesses to create renewable energy projects that aim to help the wider Oxfordshire community. The design studio has kept the existing logo, but has created a […]

Las Iguanas kid’s menu, by Aardman

Bristol-based animation studio Aardman has designed a new kid’s menu for Latin American restaurant chain Las Iguanas. The studio created a series of colourful new characters for the menu, including Iggy the Iguana. The new menu also features activities such as colouring in sections, word puzzles, mazes and basic Spanish language lessons. An animated version […]

Plymouth College of Art recruitment campaign, by Templo

  Templo has created a recruitment campaign for Plymouth College of Art, which has launched in time for UCAS events this week. The campaign is inspired by “the living and breathing energy of octopus skin,” according to Templo founder and creative director Pali Palavathanan, who says the skin is “adaptable and ever changing.” To this […]

The Creative Circle identity, by Grey London

Ad agency Grey London has designed a new identity for advertising and marketing awards body, The Creative Circle. The identity is designed to be “anarchic” and “angry”, says Grey London, with a new annual featuring pre-torn and screwed up pages, defaced photos of The Creative Circle’s president and jurors and ink deliberately splashed over the […]

Harvey’s Brewery craft beer can design, by WPA Pinfold

WPA Pinfold has designed the packaging and branding for Harvey’s Brewery’s new craft beer range, which looks to target a younger audience with a painterly style. The consultancy worked with local artist Susan Lynch to create paintbrush-inspired illustrations for the packaging, which uses colour to differentiate between beers in the range. Harvey’s brand colours of […]

Eat 17 branding, by Together Design

Together Design has designed the visual identity for grocery store and restaurant concept Eat 17, which currently has three sites in the UK. The identity features a bright colour palette and centres around an illustration concept called The House of Eat 17, with different rooms depicting various aspects of the company, such as food shelves, […]

Detox Kitchen rebrand, by AfroditiKrassa

London-based consultancy AfroditiKrassa has rebranded health food restaurant brand, Detox Kitchen. The new visual identity has been created to reflect the company’s current transition from a start-up to a small and medium-sized business (SME). It features a new, hand-written style logo, and a bright visual style comprising colourful photography of fruit and vegetables overlaid with […]

Kulu Kulu rebrand, by Chay Sells

Freelance designer Chay Sells has rebranded London-based sushi restaurant Kulu Kulu. The new visual identity features a simple, black and white colour palette, while the new logo appears in red on the chef’s uniform as a reference to the red circle in the Japanese flag. The logo design incorporates multiple circles within a “K” symbol […]

Electric Ink brand, by Robot Food

Consultancy Robot Food has created tattoo care brand Electric Ink, naming it and giving it a visual identity. The studio worked with Tom Gilmour, who created illustrations based on tattoo art. The design includes a monochrome packaging design, complemented by a colour palette of orange, blue and green used to differentiate the names of the three […]

Lumene rebrand, by JDO

JDO has created a new visual identity for Finnish beauty brand Lumene to coincide with its release of a new series of skincare and cosmetic ranges. The new identity is based on the concept of “beauty born of light” and inspired by the natural landscapes of the brand’s Nordic homeland. The new identity and packaging […]

National Archives of the Netherlands campaign, by Design Bridge

Design Bridge has designed a new campaign for the National Archives of the Netherlands, called “Their past. Our present”. The campaign looks to reposition the government-run resource as a public-facing heritage centre. Each campaign poster is divided into two distinct halves to “allow the past and present to collide” through provocative statements and visuals based on historic […]

Aparto visual identity, by Dn&co

The colourful identity is based on the concept of “community” and “belonging”, says Dn&co, with a tagline that plays on the similarity between “Aparto” and being “a part of”. Dn&co creative director Patrick Eley, says: “Just as people come together, the component parts of the identity come together to express the concept of community.” The […]

Cool Chile rebrand, by Bless Design

Bless Design has rebranded London-based Mexican food supplier Cool Chile in a bid to exhibit a stronger presence on the shelf. The rebrand will include a new-look coloured packaging, simplified logo and updated website. Kelly Peak, managing director of Cool Chile says: “By working closely alongside Bless Design, we are confident that the significant investment […]

Twine branding, by Supple Studio

Supple Studio has created the name and identity for Twine, a website and app that helps local businesses measure their economic, social and community impact. Supple director Jamie Ellul, says: “This is the first platform to offer a joined up approach to capturing not just financial data, but also social impact; this key difference led us to […]

Lichfields identity, by JWDK and GW+Co

Brand design consultancies JWDK and GW+Co have rebranded planning and development consultancy Lichfields, with a series of colourful, geometric shapes representing buildings. The abstract, Tetris-style shapes are based on a bird’s eye view of different urban landscapes, says JWDK, and are used to hold images and photography, create letters, and one is used to contain […]

Light Eye Mind branding, by All Works Co.

Consultancy All Works has designed a new visual identity for north London art gallery Light Eye Mind, which plays with the ability of the human eye to read inverted letters. The new branding features a simple, sans-serif, all-capitals, black typeface used for the gallery name and accompanying copy. Certain letters are inverted, either by being […]

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