Inspiration

Welcome to Design Week’s Inspiration Board. Here you can search through inspirational design imagery using a series of filters, or just browse random images. You can also submit your own work for consideration on the board using the button below.

Grek branding and packaging, by Interabang

London-based graphic design studio Interabang has designed the visual identity and packaging for a new tea company called Grek. The monochrome packaging design is based on the founder’s childhood trips to the Greek island of Pyrgi, where geometric, black and white tiles are commonly found. Each tea flavour comes with a booklet featuring a unique […]

Ombar chocolate rebrand, by Ocean Branding

Organic chocolate Ombar has been given new branding and packaging by Ocean Branding, which aims to make it appear more “natural” for consumers. The new look features a brushscript typeface, a primary colour palette of white, gold and brown alongside a colourful secondary palette to suit different flavours. Brown wrapping paper-style packaging is used. Ombar […]

B&O Play packaging, by Pearlfisher

Design consultancy Pearlfisher has redesigned the packaging for B&O Play, Bang & Olufsen’s new range of music products, which includes speakers and headphones. The consultancy’s Copenhagen, Denmark studio completed the project, and based the design concept on storytelling, says Pearlfisher, with the aim of making the packaging design reminiscent of magazines. The studio says the […]

Unity Beauty Essentials: The Pregnancy Collection, by ButterflyCannon

Studio ButterflyCannon has designed the branding and packaging for a new range of beauty products for women who are pregnant, and for those following pregnancy. Unity Beauty Essentials: The Pregnancy Collection has been founded by Parvathi Nair, who found existing beauty products for pregnant women to be “cold and clinical-looking”, says the design studio. The […]

The Caley branding and packaging, by Denomination

Design studio Denomination has created the branding and packaging for a new wine for Yalumba, a family wine company based in Barossa, South Australia. The company’s new wine The Caley is named after Fred Caley Smith, who travelled the world for 18 months in the 19th century to grow his family’s fruit-growing business. The packaging […]

Booths packaging redesign, by Smith&+Village

Consultancy Smith&+Village has redesigned Booths’ range of teas, taking inspiration from the retailer’s origins as a tea importer when it was founded in 1847. The redesigned, jewel-coloured boxes feature a simple style of typography and no photography. Smith&+Village has also renamed the company’s strong afternoon teabags as Builders’ Tea. The new packaging design has now […]

Wild Island Gin branding and packaging, by Thirst Craft

Glasgow-based studio Thirst Craft has designed the visual identity and packaging for Wild Island Gin. The gin is produced on the island of Colonsay off the coast of Scotland, and is infused with botanicals sourced from the local area. The multicoloured artwork on the bottle is inspired by the natural landscape of Colonsay, and has […]

Lavish Alice limited edition packaging design, by Nynne Rosenvinge

Copenhagen-based artist and designer Nynne Rosenvinge has created limited edition packaging for women’s clothing retailer Lavish Alice. Rosenvinge’s design sees different petal-like shapes painted in watercolour on the brand’s boxes and bags. The packaging is available exclusively for Spring/Summer 2017.

Fortnum & Mason biscuit packaging, by Design Bridge

Design Bridge has designed new packaging and tins for Fortnum & Mason’s core range of biscuits, using decorated ceramics and fine china as inspiration for the illustrations. The design aims to add a “contemporary twist” to a classic, “British” teaware style, and create tins “special” enough to be seen as a replacement for a plate, […]

The Underworld wine label, by Biles Hendry

Studio Biles Hendry has designed the label for a new wine called The Underworld, giving it a mock-morbid style related to how grapes are grown. The South African Grenache Blanc has been produced by UK wine distributor Boutinot, and the design references the “depths and layers of soil” grape vines reach in “their search for […]

LoneWolf packaging, by B&B Studio

London-based consultancy B&B Studio has designed the packaging for LoneWolf, a new spirits brand created by brewery BrewDog. The logo comprises a blocked-out wolf’s head symbol, which is also one of the main features of the bottle design. The wolf’s head appears on the bottle label, which also features a typewriter-style typeface and is held […]

RedWillow Brewery branding and packaging, by Visual Sense

Consultancy Visual Sense has rebranded Macclesfield-based RedWillow Brewery, and redesigned its beer can packaging. The new design aims to mimic the “fluid” movement of the beer within the can, represented through “swirling, foaming patterns and shapes”, says Visual Sense. The patterns run around the circumference of the cans, treating the “whole can as a canvas”, […]

Rio rebrand, by Pearlfisher

Pearlfisher has designed the new branding for tropical juice drink Rio, which aims to represent Brazilian culture through a colourful, illustrative style. The new visual identity aims to be “bright, vibrant and uplifting”, says Poppy Stedman, design director at Pearlfisher. The “o” in “Rio” has been turned into a sun symbol, and the logo has […]

Moses Lake Cellars branding, by Thirst Craft

Studio Thirst Craft has designed the branding and packaging for American wine brand Moses Lake Cellars. The design aims to imbue luxury, says lead designer Craig Black, but also uses typographic, brush-stroke lettering that is “bold and youthful”. The label is printed on a Spanish “luxury” paper stock, and incorporates a monochrome colour palette, alongside […]

Superfly bottle design, by B&B Studio

B&B Studio has designed a “no logo” bottle for Superfly; the latest addition to Firefly’s range of juice drinks which has been created in collaboration with mixologist Mr Lyan. The bottle design features illustrations inspired by botanical books, and does not include a logo on the front in order to create “intrigue and allure” around […]

Hoppy Seabird packaging, by Limegreentangerine

Consultancy Limegreentangerine has designed the branding and packaging for new craft beer brand Hoppy Seabird, owned by Gower Brewery. The range, which includes an APA, IPA, lager and stout, aims to “not take itself seriously”, and hark back to its brewer, says Alex Down, head of brand at Limegreentangerine. The branding features an illustrated emblem of […]

Beanz Meanz Heinz campaign, by Jones Knowles Ritchie

Jones Knowles Ritchie has created a 50th anniversary campaign for Heinz Beans, which playfully depicts what beans “means” to different people through various can designs. The campaign includes the limited edition packaging, alongside an pop-up café in Selfridges on Oxford Street, London, and a store window display. There are 50 different iterations of the tins, […]

Tamdhu Single Malt Whisky limited edition pack, by Good

Consultancy Good has designed the packaging for a limited edition of Tamdhu Single Malt Whisky, which looks to reference the Victorian origins of the brand. The single malt whisky is 50 years old, and retails at £16,000. The bottle features a crystal decanter, which was created by Good alongside glass specialist Katy Holford. Silver detailing […]

Van Leeuwen Artisan Ice Cream rebrand, by Natasha Jen

Pentagram partner Natasha Jen has designed new branding and packaging for US ice-cream brand Van Leeuwen Artisan. The new look is made up of an italic logotype and a series of block colours to represent different flavours – “minimal graphics”, says Pentagram, which aim to “stand out in store and look great on social media”. […]

Sweet Freedom packaging, by AfterHours

Consultancy AfterHours has redesigned the visual identity and packaging of Sweet Freedom, a range of fruit syrups and sweet foods that are suitable for diabetics. A “charming, woodland creature” was designed to represent each product in the range, says AfterHours creative partner Kelly Bennett, with each animal chosen to reflect the colours of the product. […]

Vocation Brewery craft lager packaging, by Robot Food

Consultancy Robot Foot has designed the packaging for a new craft lager range from Vocation Brewery. The packaging design includes a “clean” white background, interrupted by “bright neon flashes” of spray-can paint effects, says Robot Food. These colours have been used to differentiate between the three products in the range: Pure Pilsner, Yakima Pilsner and […]

Harvey’s Brewery craft beer can design, by WPA Pinfold

WPA Pinfold has designed the packaging and branding for Harvey’s Brewery’s new craft beer range, which looks to target a younger audience with a painterly style. The consultancy worked with local artist Susan Lynch to create paintbrush-inspired illustrations for the packaging, which uses colour to differentiate between beers in the range. Harvey’s brand colours of […]

Fourpure beer packaging, by Mr B & Friends

Mr B & Friends has designed the packaging for two new beers from London-based craft brewery Fourpure. The two new brews include Shape Shifter, an IPA from the West Coast of the US, and Flatiron, a red ale from Colorado. Both beer cans take on an illustrative style, with Shape Shifter featuring a sea serpent […]

Eat 17 branding, by Together Design

Together Design has designed the visual identity for grocery store and restaurant concept Eat 17, which currently has three sites in the UK. The identity features a bright colour palette and centres around an illustration concept called The House of Eat 17, with different rooms depicting various aspects of the company, such as food shelves, […]

Larios 150 bottle design, by Brandhouse

Branding consultancy Brandhouse has designed the special edition bottle for Larios Gin to mark the drink’s 150th anniversary. Larios 150 takes inspiration from the first Larios gin bottle from 1866, which featured a simple, circular cream label on traditional green glass. The new design features the same colour palette but has a botanical-style illustration all […]

Oblika Puzzle, by Jonathan Dorthe

  Canadian designer Jonathan Dorthe has created a geometric puzzle aimed at designers, architects and design enthusiasts. Oblika is an architectural puzzle comprising 22 geometric wooden pieces, which are all unique in shape and etched with a linear pattern. The pieces can be arranged inside the puzzle’s accompanying grid to form a square, or outside […]

Thinx organic tampon packaging, by Thinx

Women’s foundation Thinx has designed an organic, biodegradable cotton tampon and accompanying packaging. The packaging comprises two parts – a red and white box with a tampon illustration, and a transparent outer case featuring a bold illustration of a woman’s labia, which the tampon appears to slide into. The packaging design looks to reaffirm Thinx’s […]

Air-Ink, by Graviky Labs

Indian start-up company Graviky Labs has launched a crowdfunding campaign for Air-Ink, a collection of ink-based products made out of carbon emissions. Using its Kaalink technology, Graviky Labs is able to capture unburned carbon soot emitted by car pipe exhausts, chimneys and generators. Various processes are carried out to remove heavy metals and carcinogens from […]

Lumene rebrand, by JDO

JDO has created a new visual identity for Finnish beauty brand Lumene to coincide with its release of a new series of skincare and cosmetic ranges. The new identity is based on the concept of “beauty born of light” and inspired by the natural landscapes of the brand’s Nordic homeland. The new identity and packaging […]

Commonwealth Brewing Co. core range packaging, by Thirst Craft

Design consultancy Thirst Craft, which specialises in the craft drink industry, has designed a range of bold, tie-dye effect packaging for Virginia-based Commonwealth Brewing company. The brief given by brewer and owner Jeramy Biggie was to design a can which enables the customer to “visually see the flavours in the can.” The design has been […]

Halo compostable coffee capsule, by Nils Leonard

Nils Leonard, former chairman and chief creative officer at Grey London, has launched Halo, an environmentally friendly coffee brand. The environmental design team at Halo claim to have developed the “world’s first fully compostable coffee capsule.” Each eco-friendly Halo capsule is made from a natural blend of fibres including bamboo and paper, which degrades completely within […]

Cool Chile rebrand, by Bless Design

Bless Design has rebranded London-based Mexican food supplier Cool Chile in a bid to exhibit a stronger presence on the shelf. The rebrand will include a new-look coloured packaging, simplified logo and updated website. Kelly Peak, managing director of Cool Chile says: “By working closely alongside Bless Design, we are confident that the significant investment […]

Games for Laurence King, by Angus Hyland

Pentagram’s Angus Hyland has designed two games for Laurence King publishing – Dazzleship Battleships and Rock Paper Scissors Bomb. Dazzleship Battleships is, as you might imagine, a twist on the boardgame classic battleships, only involving dazzleships – which featured unique camouflage patterns and were deployed during World War One by allied naval forces. The patterns […]

Kin branding and packaging, by Sheridan&Co

Sheridan&Co has designed the visual identity and packaging for Kin, a range of nutritional supplements developed by Kyle and Kelly Maslen’s company, Kmpt. Kin is designed to be “genderless” and “more inclusive” than competitor brands, says Sheridan&Co CEO, Michael Sheridan. The logo features a simple, sans-serif typeface with a diamond mark appearing in between the […]

American Serve Jack Daniel’s packaging, by JDO

JDO has designed the packaging for American Serve, a Jack Daniel’s ready to drink product in Australia. The range features one and a half shots of Jack Daniel’s Old No.7 with a splash of either cola, ginger or lemonade. Ray Smith, JDO creative director says: “The challenge was to see how far we could push […]

Beau Cacao packaging, by Socio Design

Socio Design has designed the packaging for London-based chocolate company Beau Cacao’s first two bars, Asajaya and Serian. The design features a geometric gold foiled pattern inspired by Malaysian fabric designs, as the company sources its cacao bean from growers in Malaysia. It also reflects the geometric moulded shape of the chocolate bar itself, which […]

Booths own label wine packaging, by Smith&+Village

Smith&+Village has redesigned the packaging for supermarket Booths own label wine packaging. The consultancy placed the supermarket’s crest on the front of the label alongside its original name, EH Booths & Co, to reflect its history as a wine importer. The typeface used is based on Gill Sans, and appears in light regular and semi […]

Whisky Blender branding and packaging, by Front Page

Front Page has created the branding and packaging for Whisky Blender, a whisky company which allows customers to select from a total of seven blends to create their own whisky. The visual identity uses different colours and textures to represent the seven flavours in the blending lab. The label on each whisky bottle is designed […]

Butterfly Twists rebrand, by JKR

Consultancy JKR has rebranded footwear brand Butterfly Twists, giving it a new, angular butterfly logo. JKR says it has given the brand a “more minimal, graphic icon” with four “twistable variations”, and the logotype has been updated to a “modern, geometric style”. Alongside the rebrand comes a new packaging design and a new colour palette […]

Carlsberg limited edition packaging, by Taxi Studio

Taxi Studio has designed limited edition packaging for Carlsberg’s portfolio of beers. Each pack in the collection celebrates a different ingredient found in Carlsberg, including barley, hops and yeast. The packs will be available to buy until September 2017.

Lyle’s Golden Syrup seasonal packaging, by Design Bridge

Design Bridge has designed seasonal packaging for Lyle’s Golden Syrup to coincide with Pancake Day. The design, which will appear on all tins and squeezy bottles for a three-month stretch, looks to “make it Pancake Day, every day”, according to the consultancy. Features include swapping out the brand name with the phrase “Flippin’ Good Pancakes”, […]

Shipyard beer range, by JDO

JDO has designed a range of craft beer packaging for Marston’s Shipyard in a bid to add “craft appeal”. Part of the brand task was to clearly differentiate the IPA and APA variants to aid consumer navigation of the range. Malcolm Phipps, JDO design director says: “We’ve rooted Shipyard back into the craft category and […]

Shower Beer, by Snask and Fredrik Tunedal

Swedish consultancy Snask has created and branded a new beer brand from scratch – but the drink is intended for consumption in a shower, not a pub. The consultancy has worked with brewer Fredrik Tunedal to create Shower Beer – a pale ale in a 180 ml bottle, which is meant to be “gulped in […]

Pivzavod No.1 packaging redesign, by Molto Bureau

Ukraine-based consultancy Molto Bureau has designed a new packaging concept for Kazakhstani beer Pivzavod No.1. The consultancy says it looked to create a visual identity which combines the beer’s national identity with a “modern European touch”. The packaging design is centred on a graphic sun symbol, which is the main element of the Kazakhstani flag.

Stewart Brewing and Save the Children campaign, by Brandon

Consultancy Brandon has worked with Edinburgh-based brewery Stewart Brewing on a Christmas campaign to help raise money for Save the Children. Based on the charity’s nationwide Christmas Jumper Day campaign, the design consultancy created a series of miniature Christmas jumpers for a selection of limited edition beers to “wear”. Brandon also designed a series of […]

Johnnie Walker Blue Label Striding Man Edition, by Johnnie Walker

Johnnie Walker has launched its Blue Label Striding Man Edition. The four-bottle edition features the brand logo’s evolution from 1908 to 2015, with the “striding man” – first designed by Tom Brown in 1908 – as the focal point of the design. Johnnie Walker Blue Label Striding Man Edition is available from Johnnie Walker Houses […]

Marks & Spencer Formula packaging, by DewGibbons + Partners

DewGibbons + Partners has redesigned the packaging and branding for Marks & Spencer’s (M&S) skincare range Formula. The Formula word marque is now a sans-serif typeface, which aims to be “simple” and “elegant”, says the consultancy. Colour-coded bands are used to indicate different collections within the range, while the tone of voice has been adapted […]

Beau Nash beer branding, by JDO

Brand consultancy JDO has designed the branding and packaging for new craft beer Beau Nash, looking to the ale’s county as inspiration. The ale has been brewed by micro-brewery Moodley’s, based in Penshurst, Kent. JDO based the bottle’s design and name on 18th century Tunbridge Wells-based fashion icon – and gambler – Beau Nash, in homage to […]

Generosity: Amplified headphones, by Chivas Regal and LSTN Sound Co.

Chivas Regal and LSTN Sound Co. have teamed up to design a pair of headphones made from elements of recycled whisky casks. Generosity: Amplified are made from American oak, and retail at $250 (£200), with a percentage of the profit going to Starkey Hearing Foundation, a charity which provides hearing aids to people with hearing […]

Hipchips brand identity, by Ragged Edge

Ragged Edge has designed the visual identity for Hipchips, a crisps restaurant which has just opened in Soho, London. The branding uses two traditional British typefaces, Thorowgood Sans and Kings Caslon, combined with a main colour palette of red.

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