Welcome to Design Week’s Inspiration Board. Here you can search through inspirational design imagery using a series of filters, or just browse random images. You can also submit your own work for consideration by emailing


Butterfly Twists rebrand, by JKR

Consultancy JKR has rebranded footwear brand Butterfly Twists, giving it a new, angular butterfly logo. JKR says it has given the brand a “more minimal, graphic icon” with four “twistable variations”, and the logotype has been updated to a “modern, geometric style”. Alongside the rebrand comes a new packaging design and a new colour palette […]


Carlsberg limited edition packaging, by Taxi Studio

Taxi Studio has designed limited edition packaging for Carlsberg’s portfolio of beers. Each pack in the collection celebrates a different ingredient found in Carlsberg, including barley, hops and yeast. The packs will be available to buy until September 2017.

Lyles Golden Syrup Flippin Good

Lyle’s Golden Syrup seasonal packaging, by Design Bridge

Design Bridge has designed seasonal packaging for Lyle’s Golden Syrup to coincide with Pancake Day. The design, which will appear on all tins and squeezy bottles for a three-month stretch, looks to “make it Pancake Day, every day”, according to the consultancy. Features include swapping out the brand name with the phrase “Flippin’ Good Pancakes”, […]


Shipyard beer range, by JDO

JDO has designed a range of craft beer packaging for Marston’s Shipyard in a bid to add “craft appeal”. Part of the brand task was to clearly differentiate the IPA and APA variants to aid consumer navigation of the range. Malcolm Phipps, JDO design director says: “We’ve rooted Shipyard back into the craft category and […]


Shower Beer, by Snask and Fredrik Tunedal

Swedish consultancy Snask has created and branded a new beer brand from scratch – but the drink is intended for consumption in a shower, not a pub. The consultancy has worked with brewer Fredrik Tunedal to create Shower Beer – a pale ale in a 180 ml bottle, which is meant to be “gulped in […]


Pivzavod No.1 packaging redesign, by Molto Bureau

Ukraine-based consultancy Molto Bureau has designed a new packaging concept for Kazakhstani beer Pivzavod No.1. The consultancy says it looked to create a visual identity which combines the beer’s national identity with a “modern European touch”. The packaging design is centred on a graphic sun symbol, which is the main element of the Kazakhstani flag.


Stewart Brewing and Save the Children campaign, by Brandon

Consultancy Brandon has worked with Edinburgh-based brewery Stewart Brewing on a Christmas campaign to help raise money for Save the Children. Based on the charity’s nationwide Christmas Jumper Day campaign, the design consultancy created a series of miniature Christmas jumpers for a selection of limited edition beers to “wear”. Brandon also designed a series of […]


Johnnie Walker Blue Label Striding Man Edition, by Johnnie Walker

Johnnie Walker has launched its Blue Label Striding Man Edition. The four-bottle edition features the brand logo’s evolution from 1908 to 2015, with the “striding man” – first designed by Tom Brown in 1908 – as the focal point of the design. Johnnie Walker Blue Label Striding Man Edition is available from Johnnie Walker Houses […]


Marks & Spencer Formula packaging, by DewGibbons + Partners

DewGibbons + Partners has redesigned the packaging and branding for Marks & Spencer’s (M&S) skincare range Formula. The Formula word marque is now a sans-serif typeface, which aims to be “simple” and “elegant”, says the consultancy. Colour-coded bands are used to indicate different collections within the range, while the tone of voice has been adapted […]


Beau Nash beer branding, by JDO

Brand consultancy JDO has designed the branding and packaging for new craft beer Beau Nash, looking to the ale’s county as inspiration. The ale has been brewed by micro-brewery Moodley’s, based in Penshurst, Kent. JDO based the bottle’s design and name on 18th century Tunbridge Wells-based fashion icon – and gambler – Beau Nash, in homage to […]


Generosity: Amplified headphones, by Chivas Regal and LSTN Sound Co.

Chivas Regal and LSTN Sound Co. have teamed up to design a pair of headphones made from elements of recycled whisky casks. Generosity: Amplified are made from American oak, and retail at $250 (£200), with a percentage of the profit going to Starkey Hearing Foundation, a charity which provides hearing aids to people with hearing […]


Hipchips brand identity, by Ragged Edge

Ragged Edge has designed the visual identity for Hipchips, a crisps restaurant which has just opened in Soho, London. The branding uses two traditional British typefaces, Thorowgood Sans and Kings Caslon, combined with a main colour palette of red.


Tom Kerridge branding, by The Clearing

Two Michelin-starred chef Tom Kerridge has released a retail range, branded by The Clearing, which has looked to capture the chef’s character and style. The range includes knives, pans and ceramics as well as enamel, wood and textile products. Kerridge has personally selected the products in the range and The Clearing creative director and co-founder Andy […]


Asics Tiger rebrand, by Bruce Mau Design

Bruce Mau Design has rebranded the Asics Tiger trainer by creating a bold graphic type that can be broken apart and layered over images. “Conveying the richness of the brand’s heritage beyond nostalgia was a key element to us. Our challenge was to develop a brand identity that references the original legacy and reinforces ASICS Tiger’s […]


Driscoll’s branding, by Pearlfisher

Pearlfisher has designed a new visual identity for berry brand Driscoll’s. The new branding sees the dot over the ‘i’ in ‘Driscoll’s’ change colour with a “berry-inspired palette”, says Pearlfisher chief creative officer Jonathan Ford, alongside green, cursive typography which has been “inspired by berry plants”. The graphic system also uses custom prints and patterns […]


Caragh Chocolates branding, by Distil Studio

Distil Studio has designed a new brand identity for Caragh Chocolates, a chocolate company based on the Channel Island Sark. The new visual identity depicts an illustrated horse and carriage symbol, which represents Sark’s “traditional transport systems”, says the studio. Strangely, people aren’t allowed to use cars on the island so have to travel by […]


Superdrug Spåa Retreat range packaging, by Seymourpowell

Seymourpowell has created a new range of gift boxes for Superdrug’s Spåa Retreat range. The consultancy also came up with the name and designed the branding, all of which are inspired by modern Scandinavian design. The packaging features a white and taupe colour palette, pebble graphic and metallic copper foiling.


Lindfield Coffee Works branding and packaging, by Studio Parr

Studio Parr has designed the packaging and branding for Lindfield Coffee Works, an independent roastery & coffee bar based in Sussex. The new look is designed to reflect the local area, with each single origin coffee having its own graphic label featuring linocut illustrations of various local birds.


Lady Blanc packaging, by Neosbrand

Neosbrand has designed the packaging for Blanc’s new strawberry flavoured gin, Lady Blanc. The packaging features bright coloured patterns against a backdrop of cerise pink.


La Sonrisa de Tares packaging, by Neosbrand

Madrid-based studio Neosbrand has created the packaging for winery Dominio de Tares’ new wine, La Sonrisa de Tares. The packaging is aimed at a young audience, with the colourful label featuring a kaleidoscope of vines, land and sky.


Nongfu Spring packaging, by Horse

Horse has designed the packaging for a limited edition mineral water for Nongfu Spring, which celebrates the Chinese Year of the Monkey. The design features a family of monkeys swinging from the branding and text on the bottle.


Fortress removal box, by Design Works and AnyVan

Consultancy Design Works has worked with removal company to create a cardboard box which can be transformed into a fort after use. The cardboard removal box can be flattened out to a flatplan then folded into a fortress, and has perforations for pop out accessories such as a sword and shield. The DIY fort […]


Ballantine’s Artist series, by Dave Ma

Music video director and photographer Dave Ma has created a limited edition series of packaging for Ballantine’s. Ma is also known for his unique perspectives on aerial landscape’s, which he manipulates to look otherworldly and altered. He’s taken this approach to the Ballantine’s Finest sleeve and tin by using a bold two-tone colour palette and […]


Sleek MakeUP Christmas gifting collection, by FutureBrand

FutureBrand has designed the packaging for Sleek MakeUP’s Christmas gift collection. The consultancy was briefed to avoid any seasonal clichés, and instead opted for a bold graphic and colour pattern for the packaging. The collection is available now.


The Treasury of Candles branding, by After Hours

Consultancy After Hours has created the branding for a hand-made candle company in New Zealand called The Treasury of Candles. The brand mark is a foil candelabra symbol, which creates the letter “T”. The packaging has “luxury” elements, says After Hours, including a silk clam-shell gift box, organza ribbons and watercolour print inserts. The candle […]


Glenfiddich Experimental Series packaging, by Here Design

Here Design has created the packaging for a new series of whiskies from Glenfiddich. The Glenfiddich Experimental Series incorporates methods used to make craft beer, so this was reflected in the packaging and bottle design, says Mark Paton, partner at Here Design. “By using beer-bottle brown glass for the IPA experiment, we gave that pack […]

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T2 limited edition packaging, by Raw Edges

Design consultancy Raw Edges has created limited edition packaging for a range of teas by T2. The designs include hand-drawn illustrations exploring the changes in colour, texture and patterns as raw tea leaves are brewed into a drink, says Raw Edges. The packaging has been created to coincide with London Design Festival, and the special […]


Carlsberg packaging design, by Kontrapunkt

Kontrapunkt has reimagined the Carlsberg can, featuring the hop leaf as its main focus. The new packaging includes a hop leaf pull tap and comes in matte green and white.


Milroys of Soho branding, by Good

Consultancy Good has designed the branding for whisky shop Milroys of Soho. The rebrand also includes a new interior for the brand’s store on Greek Street in London’s Soho, alongside a new website and four new whiskies. The new look aims to bring together the “classic and the handcrafted”, says the design studio.


Hand cast concrete letters and numbers, by An Artful Life

An Artful Life has created these hand-cast letters and numbers, which are now being sold in the Barbican gallery and the National Centre for Craft and Design. Each letter comes packaged in a matchbox and the entire product has been conceived and designed by An Artful Life’s interior architect Kate Whitfield, who says she was […]

Kontrapunkt, Jalm&B identity

Jalm&B branding, by Kontrapunkt

Danish consultancy Kontrapunkt has designed the branding and packaging for new frozen bakery goods brand Jalm&B, aiming to “combine frozen food with fine craftsmanship.” Kontrapunkt created the name, visual identity and packaging design for the range. According to the consultancy, the challenging part of the brief was ensuring this heritage was shown in packaging for […]


Danish Selection packaging, by Kontrapunkt

Kontrapunkt has created the packaging for a new range of alcohol fruit spreads from Orkla Foods Danmark. The packaging for Danish Selection features a round label concept and distinctive, bright colour palette, including turquoise, tangerine and violet. Kontrapunkt has used a large typeface for the fruit names and alcohol description, making the typography the focal […]


Johnnie Walker House Exclusive Collection Global Edition, by various

Johnnie Walker House has revealed the bottle design for its Exclusive Collection Global Edition. Created in collaboration with illustrators Good Wives and Warriors, the design on the square bottle is based on the brand’s travel heritage. It is intended to depict the modern traveller’s dreamscape, with detailed engraving etched in blue under-glaze on porcelain.


London Cru branding, by The Partners

The Partners has created a new visual identity for London’s “first and only winery”, London Cru. For the LDN SW6 range, new labels have been designed which outline a map of London while simultaneously replicating the distinctive vine leaf for each particular grape. “London Cru is the perfect example of the ‘Made in London’ movement,” […]


Simon & Oliveri packaging, by Sheridan&Co

Sheridan&Co has designed the packaging for high-end kosher and dairy-free chocolate brand Simon & Oliveri. The studio chose a teal colour for the packaging, which it says “complements the deep velveteen brown of the chocolate itself”. The typeface is Century Gothic-inspired, says the studio, on top of a white framed label, and illustrations are used […]


The Bay Tree Foods’ sauces branding, by After Hours

After Hours has rebranded The Bay Tree Foods’ range of artisan pickles, chutneys, sauces and preserves. The studio has also redesigned its packaging, making the tree brand mark “central to the label’s architecture”. A canopy of leaves has been developed, which aim to symbolise “flourish and dynamism”, says the studio, while colour has been incorporated […]

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Hayman’s Gin packaging, by Field Day and Cook Chick

Consultancy Field Day has created the packaging for Hayman’s Gin, incorporating hand-drawn illustrations into the bottle design. Illustrations include that of the ingredients used in the gin, and key objects related to its history, such as the founder’s original copper pot and an old family gin bottle. Field Day also designed a website, brochure and bottle […]


Nescafé Azera limited edition tins, by Twelve and UCA students

Twelve in collaboration with students from the University for the Creative Arts have designed a range of limited edition tins for Nescafé Azera. This the second time that Nescafé Azera and Twelve have worked with UCA students after collaborating on a campaign in 2015. The students were asked to create packaging reskins that demonstrated their […]

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The Coconut Collaborative branding, by Bluemarlin

Bluemarlin has designed new branding and packaging for yoghurt company The Coconut Collaborative. The consultancy has been tasked with creating fresh designs for The Coconut Collaborative’s extended range of products. Gü founder James Averdieck and lifestyle coach Steve Bessant who launched The Coconut Collaborative asked Bluemarlin to create a design that stood out against other […]


Dalston Cola branding, by B&B

B&B has designed a new visual identity for “craft” soft drinks company Dalston Cola. The new branding aims to keep the “raw, edginess” of the brand, says B&B, while helping to establish it as a more mainstream drink at the same time. Shaun Bowen, creative partner at B&B says: “We were able to highlight the […]

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Hippeas, by JKR

Jones Knowles Ritchie (JKR) has designed the visual identity and packaging for a new range of organic chickpea puffs, Hippeas. The yellow packet design features a smiling face with a chickpea illustration representing an eye and a different coloured tongue for each of the four flavours – sweet & smokin’, pepper power, far out fajita […]


Fortnum & Mason limited edition honey packaging, by Design Bridge

Design Bridge has designed the packaging for a special edition honey from Fortnum & Mason to celebrate the Queen’s 90th birthday. There are 1,500 limited edition jars, which all have a gold, resin seal that aims to mimic a traditional beeswax seal, says Design Bridge design director Chloe Templeman. The seal includes an embossed illustration […]

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Glenlivet Cipher bottle design, by NB Studio

NB Studio has designed the packaging for a limited edition version of whisky brand Glenlivet. The Glenlivet Cipher bottle aims to be mysterious and enigmatic, says the consultancy, with an opaque black colour, no description of taste, smell or colour, and no age indication. The outer packaging uses black and silver foiling on black paper, […]

Camden Town Brewery Bottles

Camden Town Brewery packaging, by Studio Juice

Studio Juice has redesigned the packaging for Camden Town Brewery, a craft beer brand based in London. The new packaging has “bold background colours and strong typography”, says the brewery. It has been applied to bottles, cans, boxes and tap badges to create “consistency” across products while retaining “Camden’s playful and irreverent tone of voice”. […]


Interactive paper city, by Snask

Swedish consultancy Snask has designed a miniature city out of paper to address the current housing crisis in Sweden. The project was based on the concept “From words to housing”, says Snask creative director Fredrik Öst, and the consultancy asked for opinions from local people to go alongside the project. The paper city was then […]

Lyles Golden Syrup Queens 90

Queen’s 90th birthday special edition Lyle’s Golden Syrup, by Design Bridge

Design Bridge have designed a special edition Lyle’s Golden Syrup to celebrate the Queen’s 90th birthday. The Royal Coach, which the Queen is expected to appear in as part of a celebratory parade has been incorporated into the design. Design Bridge creative director Mike Stride says: “Lyle’s Golden Syrup is one of the most instantly recognisable […]

Jude's ice cream

Jude’s Ice Cream, by ASHA

ASHA has redesigned the packaging and branding for British ice cream brand Jude’s. The design features new colour combinations and an ice cream kite mark bearing the words “Great British ice cream”. Wanting to move away from previous designs involving traditional Cornish scenes and hand-labelling, ASHA says it was inspired by other luxury ice cream competitors. The new packs […]


BODHI, by Robot Food

Robot Food, has designed the packaging for a new UK start-up snack bar, BODHI. Using simple yet striking colours, Robot Food hopes to convey the snack bar’s natural and healthy ingredients. The ‘V’ shape over the ‘O’ points towards the food’s key, high-protein ingredient – cricket flour. As well as being a pun-lovers dream, the […]

Bespoke Brewing Co. branding, by Imaginate Creative

Imaginate Creative has designed the branding for The Bespoke Brewing Co., which is situated in the Forest of Dean on the site of the old Wintles Brewery, a former large independent brewery which closed down in the early 1900s. The consultancy says: “We created a range of typographic ale labels, carrying over the portcullis from […]

Newmarket Gin Bottle Render

Newmarket Gin, by Nude Brand Creation

Nude Brand Creation has developed the designs for new small-batch gin Newmarket Gin. The consultancy says the packaging is inspired by the Newmarket racecourse, as well as English photographer Eadweard Muybridge’s pioneering work in the study of the running horse. Nude says: “The frosted glass gives a tactile feel and provides a binocular window to […]

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