Addiko Bank branding, by Prophet

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Prophet has branded Addiko Bank in a bid to highlight “simple, practical processes and services.” The positioning “straightforward thinking” has been created.

Joseph Gelman, partner at Prophet London, says: “It was important to establish and articulate a clear vision and brand for Addiko Bank, grounded in the needs of customers.

A research stage with clients and employees informed the strategy.  The name is a “blank canvas” and the identity shows that Addiko is a “modern, transparent service,” according to Gelman.

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