Addiko Bank branding, by Prophet
Prophet has branded Addiko Bank in a bid to highlight “simple, practical processes and services.” The positioning “straightforward thinking” has been created.
Joseph Gelman, partner at Prophet London, says: “It was important to establish and articulate a clear vision and brand for Addiko Bank, grounded in the needs of customers.
A research stage with clients and employees informed the strategy. The name is a “blank canvas” and the identity shows that Addiko is a “modern, transparent service,” according to Gelman.