American Serve Jack Daniel’s packaging, by JDO


JDO has designed the packaging for American Serve, a Jack Daniel’s ready to drink product in Australia.

The range features one and a half shots of Jack Daniel’s Old No.7 with a splash of either cola, ginger or lemonade.

Ray Smith, JDO creative director says: “The challenge was to see how far we could push an American look and feel while still feeling credible in the Australian market.”

The design includes features such as small stars in reference to the American flag.