Aparto visual identity, by Dn&co

The colourful identity is based on the concept of “community” and “belonging”, says Dn&co, with a tagline that plays on the similarity between “Aparto” and being “a part of”.

Dn&co creative director Patrick Eley, says: “Just as people come together, the component parts of the identity come together to express the concept of community.”

The branding has launched across Aparto’s print, online and physical environments in Dublin and Kingston, with a wider roll out across the rest of Hines’ student accommodation portfolio to follow.