Appl Fizzics branding, by Parker Williams


Consultancy Parker Williams has designed the branding and packaging for Newton’s Appl Fizzics – a new natural, sparkling apple juice drink.

Parker Williams’ design plays on the story of Sir Isaac Newton and the apple.

It integrates the “t” of Newton’s logotype within the leaves, the reclining letter leading into the tree brandmark that aims to symbolise Newton’s creative inspiration. The consultancy chose to drop the “e” from “apple”, with the aim of representing how “the drink is free of E numbers”, says Parker Williams.