Arte rebrand, by The Partners and Lambie-Nairn

By

The Partners and Lambie-Nairn have collaborated to create a new visual identity for cultural TV channel Arte.

The rebrand looks to reflect Arte’s mission to be a cultural channel for all of Europe and change perceptions that it is too “highbrow” and “intellectual”, say the consultancies.

The logo has been redesigned as a magnet, mirroring Arte’s ambition to be Europe’s cultural magnet.

Each of the channel’s idents now opens with the subtle formation of a European map, which is then pulled together magnetically to create the Arte logo.

The new identity has rolled out across all touchpoints, including broadcast, digital and print.

More from inspiration

View more

Colouring-in car, by Hertz

Car rental company Hertz has created a prototype car designed to deal with what it calls those “are we nearly nearly there yet?” moments on car journeys. The car’s upholstery

Swedish Design Moves, by various

London Design Fair has announced the launch of Swedish Design Moves, a four-year programme to promote awareness of Swedish design, architecture and fashion internationally. The programme is based on the

Business Smart branding, by Colourful

Consultancy Colourful has created the name and branding for a new business toolkit for childminders. Business Smart has been launched by the Professional Association for Childcare and Early Years (PACEY)

Radio 1 in Ibiza campaign, by Mother Design

Mother Design – the creative arm of advertising agency Mother – has unveiled a new campaign for BBC Radio 1 in Ibiza. Using a collage technique, the campaign features artists