Autism Uncut branding, by Don’t Panic Partners

Don’t Panic Partners has created the branding for the National Autistic Society’s new campaign Autism Uncut, which looks to raise awareness and increase people’s understanding of the developmental condition.

The print materials for the campaign feature a series of peel-away and scratch-off tabs, which encourage users to reveal the full messaging. It aims to symbolise misinformation and the importance of context and full understanding.

The campaign uses a bright colour palette of red and pink, and a bold sans-serif typeface.