B&O Play packaging, by Pearlfisher

Design consultancy Pearlfisher has redesigned the packaging for B&O Play, Bang & Olufsen’s new range of music products, which includes speakers and headphones.

The consultancy’s Copenhagen, Denmark studio completed the project, and based the design concept on storytelling, says Pearlfisher, with the aim of making the packaging design reminiscent of magazines.

The studio says the concept is aimed at a young, “millennial” audience. Jesper von Wieding, strategic creative director at Pearlfisher Copenhagen, says: “Our narrative-led approach to packaging gives the brand scope to reflect contemporary culture in a way that aligns with the lifestyles of its target market.”

The packaging is currently rolling out in stores worldwide.