The Bay Tree Foods’ sauces branding, by After Hours

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After Hours has rebranded The Bay Tree Foods’ range of artisan pickles, chutneys, sauces and preserves.

The studio has also redesigned its packaging, making the tree brand mark “central to the label’s architecture”.

A canopy of leaves has been developed, which aim to symbolise “flourish and dynamism”, says the studio, while colour has been incorporated to represent “artistry” and “flavour”.

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