Brand consultancy JDO has designed the branding and packaging for new craft beer Beau Nash, looking to the ale’s county as inspiration.
The ale has been brewed by micro-brewery Moodley’s, based in Penshurst, Kent. JDO based the bottle’s design and name on 18th century Tunbridge Wells-based fashion icon – and gambler – Beau Nash, in homage to the Kent town.
Using gambling as the inspiration, the packaging design has three playing cards, alongside the name Beau Nash, which works as an ambigram so can also be read upside down.
A calligraphic, navy blue typeface has been used for the logotype, while gold lining has been used to enhance it, says JDO. This is accompanied by a series of intricate illustrations.