Booths packaging redesign, by Smith&+Village

Consultancy Smith&+Village has redesigned Booths’ range of teas, taking inspiration from the retailer’s origins as a tea importer when it was founded in 1847.

The redesigned, jewel-coloured boxes feature a simple style of typography and no photography.

Smith&+Village has also renamed the company’s strong afternoon teabags as Builders’ Tea.

The new packaging design has now rolled out, with a range of loose leaf teas set to be released later this summer.