Booths pudding range branding and packaging, by Smith&+Village

Smith&+Village has rebranded Lancashire-based supermarket Booths’ range of cakes and puddings.

The redesign looks to position the range as being Booths’ own brand, but also nods to Lancashire bakery Waterfields, where the puddings and cakes are made.

The packaging design is inspired by Art Deco style, with a bright colour palette of green, pink, turquoise, purple and brown.

The consultancy has also recently redesigned the packaging for Booths’ range of teas.