Brac Wines label, by Brandoctor and Bruketa&Zinic

Croatian consultancies Brandoctor and Bruketa&Zinic have created a new label for Brac wines, from the Croatian island of the same name.

The designers say: “People from Brac have a reputation of being on the stingy side. It is Brac’s poor, arid soil that has taught the islanders never to waste a thing.

“Their labels just might be the smallest in the world. But they believe that big wines do not need big labels.”