Brighton Pier website redesign, by Underscore


Underscore has redesigned the website for Brighton Pier, with the aim of encouraging “both young and older” people to visit the attraction.

The new campaign is centred around using the word “Brighton” as “brighten” in a series of statements, such as “Brighton your weekends” and “Brighton your appetite”. The website also takes a colourful approach to demonstrate the “colourful nature of the seaside’s history”, says the consultancy.

It incorporates an Instagram gallery and photography feature which aim to “showcase the full Brighton Pier experience”.