Budgens Christmas Packs, by Taxi Studio

By Angus Montgomery November 26, 2015 10:05 am November 26, 2015 10:05 am

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Budgens has created the Christmas packaging for Budgens, as well as the point-of-sale material for its 150 UK stores.

Taxi Studio creative partner Spencer Buck says: “The big idea was to integrate Budgens’ Christmas POS with their packaging; so to tie the two together, we created hanging Christmas tree decorations.

“These feature on packaging as beautiful contemporary symbols that translate effortlessly to POS. Colourways were kept to a minimal palette (mainly greens, red and golds) and underpinned by deep purple to evoke a premium feel.”

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