Consultancy JKR has rebranded footwear brand Butterfly Twists, giving it a new, angular butterfly logo.
JKR says it has given the brand a “more minimal, graphic icon” with four “twistable variations”, and the logotype has been updated to a “modern, geometric style”.
Alongside the rebrand comes a new packaging design and a new colour palette for separating the three categories of shoes – yellow for “on-the-go”, pink for “social” and green for “urban”.
The rebrand coincides with the brand’s 10th anniversary, and aims to attract a “younger audience”, says Butterfly Twists co-founder Emannuel Eribo.
The new branding rolls out online this month, and will be rolling out in-store from February.