Cadbury Amaze Bites branding, by Robot Food

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Consultancy Robot Food has created the branding for a new chocolate cake product from Cadbury called Amaze Bites.

Simon Forster, creative director at Robot Food, says the consultancy created design that “behaves like a poster”, with a “strong tone of voice that speaks directly to consumers”.

Amaze Bites are set to launch this week in supermarkets including ASDA, Morrison’s, Tesco, Sainsbury’s, CoOp and Ocado.

Cadbury’s cake brands are owned by umbrella company Premier Foods. Its chocolate brands are owned by Mondelez.

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