Design Bridge has created the packaging for this year’s Cadbury Christmas range.
The designs feature felt fabric details layered on top of knitted winter landscapes and are used across 22 products.
Kate Galle, creative director at Design Bridge, says: “Cadbury has used a knitted pattern design on its Christmas range for a couple of years but it looked too artificial and computerised in its application to capture the genuine warmth and specialness we associate with this time of year.
Using knit as our starting point, we have developed a much more considered design that celebrates authentic, home-made Christmas crafts and makes the packaging feel much more joyful. Every element of our design looks like it’s been embroidered and stitched onto the packaging, bringing a home-crafted feel to the range that makes people smile.”