Dalziel & Pow has created a new retail experience for Canon which aims to showcase the image quality of its cameras.
The concept combines a 4k screen and surrounding digital projections over a 9m2 area.
Images taken on Canon cameras are displayed and customers can select and scroll through a gallery using a connected touchscreen. When browsing on the touchscreen, customers can activate projections with images taken on the camera they are viewing.
The showcase has been installed at Westfield White City in London.