Caragh Chocolates branding, by Distil Studio


Distil Studio has designed a new brand identity for Caragh Chocolates, a chocolate company based on the Channel Island Sark.

The new visual identity depicts an illustrated horse and carriage symbol, which represents Sark’s “traditional transport systems”, says the studio. Strangely, people aren’t allowed to use cars on the island so have to travel by bicycle – or old-fashioned horse and carriage.

Photographer Michael Feather was also commissioned to take a series of islander portraits, which feature fittingly alongside appropriate products. This aims to “connect the product range to the island”, says Distil Studio, with local fisherman indulging in Sea Salted Caramels, the observatory club holding the Dark Skies collection and the island fire brigade eating the Chilli Bars.

The branding will roll out across product packaging, advertising and online materials.