Carbon Hub brand refresh, by Fieldwork Facility

Consultancy Fieldwork Facility has designed a new visual identity and campaign for Oxford-based renewable energy organisation Low Carbon Hub.

Low Carbon Hub works with local people in schools and businesses to create renewable energy projects that aim to help the wider Oxfordshire community.

The design studio has kept the existing logo, but has created a new powerful and slightly tongue-in-cheek tone of voice for the organisation. It uses Low Carbon Hub’s signature bright green colour across a series of striking advertising posters featuring large, white typography conveying messages such as “Power stations for public good” and “Community energy powers megawatt smiles”.

Hoardings made of light have also been scattered around Oxfordshire, conveying more of the organisation’s key messages. The messaging is given more precedence than the Low Carbon Hub logo, and the big, bold typography carries through to business cards, event banners, brand guidelines and other print publications.