Carlsberg Export limited-edition packs, by Taxi Studio

Carlsberg Export 18x440ml_Euro 2016 Top v2 RGB

Taxi Studio has created a football-themed limited edition packaging design to celebrate UEFA Euro 2016 in France, and Carlsberg Export’s association with it.

Jonathan Turner-Rogers, associate creative director at Taxi Studio, says: “When we presented our idea ‘The Bootiful Game’, complete with stud detailing containing well-known French landmarks, it was a ‘back of the net’ moment.

“To boot, the boot is the most premium, crafted bit of football kit in the player’s locker room – providing a subtle, yet suitable link to Carlsberg Export’s more premium, crafted credentials.”

Carlsberg Export 440ml_Euro 2016_Can_Back RGB