Carluccio’s, the chain of Italian restaurants that has locations all over the UK, has given its Spitalfields restaurant in London a new look.
The company turned to Fusion by Design for the interior revamp, which reflects the brand’s ethos and heritage. The Spitalfields location is being branded a “new generation” of restaurant for Carluccio’s, and now features a completely open-plan kitchen and communal kitchen table.
The walls are decorated with bespoke artworks that tell the story of founder Antonio Carluccio, and the new interior design builds on the brand’s contemporary Conran heritage – Priscilla Carluccio, original co-founder, is Terence Conran’s sister.
The restaurant logo has also been updated and now reads “Carluccio’s Deli and Dining” to emphasize the link between the restaurant and deli. In addition, brighter graphics have been used throughout the space, and over time, the new brand signature features will be introduced across Carluccio’s existing estate. Chief executive Neil Wickers says the new generation restaurant is meant to emphasise and enhance Carluccio’s brand signatures – its “artisan suppliers, fresh dishes made on-site and unique combination of restaurant, food shop and deli.”