CEDIA exhibition, by Lorenzo Apicella

By Angus Montgomery November 27, 2015 1:00 pm November 27, 2015 1:00 pm

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Pentagram partner Lorenzo Apicella has designed an exhibition environment for CEDIA (Custom Electronic Design and Installation Association) at the organisation’s annual CEDIA Future Home Experience event in Dallas, USA.

The exhibition aims to be a three-dimensional representation of CEDIA’s brand values – “Vision, Passion and Community”. CEDIA has been rebranded by Brick, with brand strategy by BrandStrat1.

Pentagram says: “Open and inviting, the 50-feet long and 20-feet high portals functioned as gateways into the exhibit space and as architectural ‘scenic flats’ that transformed the booth into multi-functional space.

“Echoing CEDIA’s roots in immersive audio-visual experiences, the widescreen portals framed the events beneath them, and carried the messaging and color-synchronised lighting that brought them to life and drew people in.”

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