cgl identity, by ASHA

cgl banners

ASHA has created the identity for charity cgi (change, grow, live), which is set to rebrand from its current name of Crime Reduction Initiatives.

The charity works with people who have faced hardships such as abuse, homelessness and addiction and helps them build confidence. It says the new name “gives us the opportunity to continually demonstrate and communicate our unique approach – change, grow, live – no matter what we do”.

ASHA conducted more than 40 research meetings with cgl staff as it developed the identity, which is set to roll out later this year.

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