Chelsea in Bloom branding, by Mammal

Screen Shot 2016-05-27 at 14.32.12

Consultancy Mammal has created the branding and designed the website for Chelsea in Bloom, a flower competition and show which takes place yearly in Chelsea, London.

The branding features a bold, simple typeface, encased by a colourful adornment of flower illustrations. The look has been inspired by the theme for this year’s show, which is Carnival, which is in turn based on Rio De Janeiro’s Carnival.

The show is on 23-28 May, and is back for its 11th year. It is put on by Cadogan Estate in association with the Royal Horticultural Society, and sees Chelsea’s retailers competing by covering their shop fronts and windows with flower arrangements.