Interabang has created the branding and packaging for Dorset’s first gin distillery – Conker Spirit – after being approached by the founder Rupert Holloway.
The consultancy says: “Design cues were taken from the name, which inspired the shell-like shape of the main label. The name also led to the ‘CO’ ligature in the word marque (a graphic conker on a string), which is used as a visual shorthand for the brand.
“Dorset is key to Conker. As well as the location for the distillery, the gin uses New Forest spring water and botanicals unique to the area such as handpicked gorse flowers (which influenced the distinctive yellow colour of the batch label).
“Inspired by the coast, we looked to the typography of vintage railway signs, tickets and posters to evoke the nostalgia of trips to the seaside, and the bottle itself was chosen for its nautical feel. Copper foil blocked accents were used, as well as a copper lid, to reflect the traditional copper pot distilling process.”