Connection Crew branding, by Baxter and Bailey


Baxter and Bailey has designed the brand identity for Connection Crew, a company that helps to facilitate the running of events.

The rebrand coincides with the company’s 10th birthday, and the new logo aims to represent a blueprint, says creative director Matt Baxter.

The consultancy also redesigned the company’s website. Photography was completed by Matt Stuart.

Connection Crew aims to supply crew members to the event industry in order to support the set-up of events. It also has aims of helping to employ those who are homeless, as 25% of its crew has a history of homelessness.