Crafted Light, by MPC Creative


MPC Creative has created the Crafted Light animated light installation for the windows of Harrods in London to mark Hennessy’s 250th anniversary.

The consultancy says that the installation is “an evolution of the optical illusion technique known as ‘Persistence of Vision’”.

Two 23” screens are fixed together back-to-back and spun at a speed of close to 90Km/h. The speed at which the screens rotate is such that specific visuals on them appear as 3Dto the naked eye.